Online Advertising vs. Promotional Products
1. PPC – Search engine (AdWords, Overture etc.)
At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products.
A click can cost you up to $100 in the worst case. The average cost [...]
Not Being Advertised…How the Advertising Business Has Changed Over Time
There are three words which often bother me. ” I remember when..” When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I [...]
Nine Ways to Get Free Publicity and More Clients
One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you’re trying to sell them something? However, there are free or inexpensive techniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you or that you may [...]
Nine Features of an Advertising Flop
Another title for this article can be How to write an ad that will be immediately thrown into a waste paper basket?. But it is too long. In their business advertisers have to follow some rules to enhance the process of customers perception of the presented information. However, they are very often overlooked. It is [...]
Restaurant City Aficionada
Just like my sister, I am crazy about Restaurant City. It’s one addictive game! I like it more than Pet Society as I can still earn coins even when my restaurant is closed down. I can’t let the day go by without turning my laptop on and run my virtual business online. But I am starting to [...]
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